Message from our founder Julian

“Embracing my luv lifestyle has been an transformative decision for me since. It not only impacted my personal health and sanity but also deepened my commitment to authenticity and compassion for self love . At LuvThisLuv, we extend an invitation to everyone to discover the profound effects of luv yourself and others. Our clothing is more than just fabric and design; it's a statement of truth, respect, and a commitment to a honest lifestyle. By choosing LuvThisLuv, you join a movement that values authenticity and the universal language of luv that connects us all. Together, let’s spread luv."

Our Mission

At LuvThisLuv, our core mission is to inspire individuals to embrace and luv who they are. We believe in the importance of spreading luv, as it is a healing remedy and the finest simplification of life. Our initiative extends to forming partnerships within local communities. Connecting with communities allows us to collaborate with family-owned businesses, not only to achieve our goals but also to support our commitment to authenticity. Being a family-owned brand enhances our understanding of people and enables us to show luv universally, transcending boundaries of race, ethnicity, age, gender, religion, sexual orientation, gender identity and expression, disability, economic status, and other diverse backgrounds.

Our Vision

What more genuine form of expressing luv than leading a unique straightforward lifestyle? LuvThisLuv offers apparel, embodying a comfortable, modern, urban design to inspire individuals to cherish and accept themselves. Our brand serves as a beacon, reminding everyone that luv is more than an emotion—it's a healing remedy. Embracing LuvThisLuv means embracing passion, affection, respect, and a profound appreciation for the gift of life.

Julian Hampton

Founder & CEO


Raised in Maryland with deep-rooted values from his Detroit-born family, Julian learned early the significance of faith, family, and responsibility. His upbringing instilled in him the resilience to face challenges and the ability to see love as a transformative force. This understanding of love and positivity propelled Julian towards his dreams, eventually leading him to California. Here, Julian's entrepreneurial spirit flourished, leading to the birth of a family-owned brand reflecting his values and vision.


Julian, a true people-person, has always aimed to express his love through genuine actions and to contribute positively to others' lives. As he builds his own family, the foundations of love, faith, and organic living guide his journey. Amidst adversity, Julian believes in love's power to heal and uplift, both oneself and the community.


Inspired by Julian's lifestyle, LuvThisLuv stands as a testament to the importance of mindful living—both internally and externally.


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